How to Choose a Great Domain Name [5 Step Guide]

Discover the Best Path to Choosing a Standout Domain Name

Putting your business online can give you a big leg up when it comes to scaling up. It enables you to serve new customers and access new markets.

Selecting a great domain name can help your business gain a solid footing in the online market. But choosing one can be a hard nut to crack when you are starting out .

Choosing a domain name that is easy to remember, and conveys the right image about your company in the minds of your customer may not be an easy exercise. But is an absolute must-have in today’s competitive market.

So in this post, we will walk you through four simple steps to choose a domain name that stands out, whether you create one from scratch or use Squadhelp domains.

How to Get a Great Domain Name for Your Business in Five Easy Steps

1. Choose a Catchy Business Name

Your domain follows your brand name. So having a reliable and catchy brand name that attracts clients can make it an easy case to replicate as your domain name.

Think of it this way: your domain name is the online extension of your company’s identity, and your business name is its basic foundation.

So both must complement together.

2. Keep Your Brand’s Positioning in Mind

Your domain name acts as the web address for your company. It makes sense to choose a domain name that goes well with your company and brand .

After all, it is your online identity.

Your brand‘s identity, tone, and positioning should drive the selection of your domain name.

Even if you don’t want an exact-match domain name, make sure your chosen name is consistent with your brand.

3. Consider Using a Descriptive or Exact-Match Domain Name

When choosing an excellent domain name, you have two basic choices.

The first choice is to create a domain name that is an exact match to your company name, and the second is to use a descriptive domain name.

Let’s look at both these scenarios:

  • Using an Exact-Match Domain Name

The great majority of the top businesses in the world utilize exact-match domain names.

One big advantage of this strategy is that knowing your business name is as good as knowing your domain name. For instance, typing merely Microsoft’s name followed by the domain extension ‘.com’ will take you to the website.

This shows how exact-match domain names make it simple to visit the websites they are used for.

  • Using a Descriptive Domain Name

As the name suggests, this strategy usually entails creating a domain name based on the company’s services rather than its name.

Getting a descriptive domain name is a great way to let your consumers know about your company and its products and services just by looking at your domain name. For instance, a businessperson establishing a flower business could use the domain name ‘’

At the end, remember that you are not restricted to one method when picking a domain name for your business website. If you can, make your principal web address an exact match domain name and your secondary address a descriptive domain name.

4. Select the Best Extension

Choosing a domain name is one thing; deciding the best domain extension to use with it is quite another. Your domain name’s value and efficacy could increase or decrease based on its domain extension. Choosing the best one for your domain is so crucial.

When selecting a domain extension, stick to popular ones like ‘.com,’ ‘.co,’ ‘.io,’ ‘.net,’ and ‘.org.’

Depending on your sector, several extensions can be more suitable. The ‘.health’ or ‘.med’ extension can better fit your needs if your specialization is health.

Remember that picking extensions that your target audience won’t be familiar with might make it harder for people to remember your domain name.

5. Keep it unique, short and memorable

Here are few general tips to keep in mind when coming up with a domain name.

  • Keep it simple and memorable. Make it unique but not complex.
  • Don’t use a lot of words. The domain name should ideally be short, simple and easy to remember.
  • Try to use one or two words ideally (not more than three at any cost)
  • Avoid using hyphens or numbers

Power Up Your Business With a Great Domain Name

Your success depends on having a memorable domain name that conveys the essence of your business.

Find a perfect domain name that can effectively and simply represent your company online. 

You’ll be well on your way to finding the best domain name for your company if you keep these pointers in mind when choosing a web address.

Author bio:

Grant Polachek is the Head of Branding at Squadhelp, a 3X Inc. 5000 company. Squadhelp is one of the top crowdsource naming agencies. We’ve looked at more than a million names and compiled a comprehensive, trustworthy list of strong business and domain names that are being used by a huge number of young businesses as well as reputable Fortune 500 companies.

WordPress Shortcuts Cheat Sheet

Don't waste more time- Use the Free WordPress Shortcuts Cheat-Sheet

Speed up your content creation. The 20% shortcuts that I use to save 80% of my time on WordPress.